All Posts - Public First

Sky’s Attention Index: How we watch and connect.

A new report from Sky and Public First reveals what is grabbing our attention in today’s information-rich world. - From the big screens in living [...]

Unlocking the UK’s AI Potential: Harnessing AI for Economic Growth

Today, Public First publishes new research commissioned by Microsoft examining how the UK can harness AI to power economic growth. Using a combination of new economic modelling and an extensive survey of over 1,000 senior business decision makers in the UK we explored the opportunities created by digital technology for the UK, the supporting investments that will be needed to realise these opportunities and the current barriers to adoption.

Hybrid Work Commission – New Research

Led by Public First, the Commission on Hybrid and Remote Work was set up to examine the rise in hybrid and remote working and make recommendations on how the UK Government can respond to the rise in hybrid and remote working to the advantage of people, communities, and the broader UK economy.

The public won’t put up with Democrats’ foreign policy interventionism

Public First polling explores American attitudes to foreign policy.

Gen Z Deep Dive with the Times

Public First worked with the Times to undertake qualitative research into the attitudes of Gen Z, looking at themes like war, pride in country, hybrid working and attitudes to drugs and alcohol.

Polling on Education Priorities in the Spending Review

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The trends that shaped the Paris AI Action Summit. And what comes next!

Behind the conclusions of the Paris AI Safety Summit were a number of trends that not only defined the outcome of the summit, but give us a preview of what the years ahead hold as Governments re-evaluate the global approach to AI Safety and governance.

Teachers need urgent support to tackle conspiracy theories in the classroom, landmark study finds.

Children in primary schools should be taught to recognise and resist online misinformation and conspiracy theories, according to a landmark study.    - Researchers from [...]

New polling for the Maths Horizons Project

Maths Horizons commissioned Public First to conduct an independent, rapid review of the maths curriculum in England.

Unlocking AI’s potential for Union workers

AI has the potential to transform workplaces across the UK, driving productivity and efficiency gains worth billions. But for many unionised workers, AI remains an unfamiliar tool—one they rarely use or see as relevant to their jobs.

Public First research used by Chancellor to drive new OxCam growth strategy

Public First’s research for the OxCam supercluster found that the region, which spans Cambridge, Milton Keynes and Oxford, has an almost unrivalled per capita performance - in patents, scientific publications, human capital, start-up quality.

The Clean Growth Commission

Making the Industrial Strategy work: ensuring that government's new Strategy is the engine of growth and investment for the UK.

New Polling for the Center for Long Term Resilience (CLTR)

Public First conducted polling for the Center for Long Term Resilience (CLTR) in late 2024. We asked respondents a series of questions about their perceptions of extreme risk, Artificial Intelligence (AI), and Biotechnology.

PolEcon 2024: December Edition

In early December, Public First returned to the PolEcon conference to poll a new batch of sixth form Politics students.

Lessons from the ground: our immersive research in 2024

A look at some of the key lessons we have learned from our immersive research in 2024

Understanding the knowledge gap: public perceptions of UK universities

A new report by Public First, funded by the All-Party Parliamentary University Group, examines public attitudes to universities and higher education and their role in helping the UK meet its current and future challenges.

New Polling on Pregnancy and Miscarraiges

Public First conducted a survey on respondents' experiences of pregnancy and miscarriages as part of our monthly omnibus poll.

Bridging the gaps: The positive impact of third sector counselling services and the challenges they face

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New Polling for Workday

A new report by Public First, commissioned by Workday, examines how Britain's leading businesses maximise workforce productivity through innovative HR practices.

Game Changing: How sport makes us happier, healthier and better connected.

Public First conducted new polling into attitudes of UK adults on Sport and Sport Broadcasting in the UK.

How Would We Know If Democracy Had Died?

Public First worked with BBC Radio 4 on a war game to see how young voters would respond to a national crisis if they were the Cabinet.

When Reality and Perception Match (…or Don’t)

New polling from Public First shows that the public’s views on the quality of their local public services do reflect local realities, though it varies by the service.

New research for AXA UK on local climate risks

New research from Public First for AXA UK comprises data analysis to map local climate risks across England, and public polling to measure attitudes towards those risks to help key stakeholders understand who and where will be most impacted, and the extent to which those places can prepare, respond, and recover.

Generative AI could save UK’s public sector up to £38 billion a year and significantly reduce waiting times

New research by Public First, commissioned by Google Cloud, reveals the potential of generative AI to provide a once in a generation opportunity to boost productivity, improve working conditions and enable new innovations across the UK’s public sector.

New polling on Labour’s policy to end North Sea oil and gas licensing

Public First carried out a large-scale, nationally representative poll for Uplift to understand the British business leaders attitudes towards the Government's policy to end North Sea oil and gas licensing.

The Shoplifting Capital of England

New research by the policy consultancy Public First highlights the scale of the shoplifting crisis facing retailers across the country – and the hotspots where [...]

Nothing Happens In Isolation

Commissioned by Mission 44, Public First conducted research into the challenge of increasing exclusions in state schools to understand the views of students, parents, and teachers alike.

New Polling for Mission 44

Commissioned by Mission 44, Public First conducted research into the challenge of increasing exclusions in state schools with the aim of identifying a policy framework that accounts for the views of students, parents, and teachers alike.

New Polling for Uber Eats in Taiwan

We conducted consumer and merchant polling for Uber Eats in Taiwan. We spoke to 1,072 consumers in Taiwan from 6 August - 23 August 2024, and 373 Merchants from 13 August - 13 September 2024, through an online, anonymous survey.

Understanding anti-politics in the UK: New Polling

Public First carried out a large-scale, nationally representative poll to understand the British public's attitudes towards politics in the UK.

Focus Group with the New Statesman: Perceptions of the Labour Government

This week, Public First held a focus group for the New Statesman with 10 working-class voters in the Tudor Rose pub in Sittingbourne. - [...]

Uber India Impact Report 2024

New report on the Economic and Social impact of Uber in India. Over the last few years, Uber’s auto and motorbike services have also grown in popularity, helping Indians connect with public transport and navigate through busy streets, while retaining the features they value in Uber’s service.

Save the Children – Child Lock Campaign

New economic modelling and focus groups for Save the Children’s child poverty campaign

New partnership with The Wellbeing Hub to support the ongoing with of the Coalition for Youth Mental Health in Schools

The Wellbeing Hub from Teen Tips Ltd has partnered with Public First to support the ongoing work of the Coalition for Youth Mental Health in Schools. We are supporting the Coalition and The Wellbeing Hub to provide expertise, insight, support, and possible solutions to the mental health crisis in schools.

Polling on Education in the US

Public First conducted a survey of 2,005 adults in the US as part of our monthly Omnibus poll. We asked respondents a series of questions about school funding, views towards social mobility, and what factors they feel are important to achieving success in the US.

New Polling for the University of Cambridge on Sustainability

Public First conducted polling for the University of Cambridge on sustainability and the environment as part of our monthly omnibus survey. We asked respondents a series of questions about their views towards climate change, who they think should be taking the lead developing new technologies, and what issues they think are the biggest problems for humanity to solve in order to reduce our effects on the climate.

Primark’s impact on the UK economy and communities

Public First has worked with Primark to measure their impact in the UK, where they have over 190 stores across our towns and cities.

The case for inclusive planning

Public First has worked with Leeds Building Society to explore how the planning system could be reformed to better represent broader public opinion rather than vocal minorities.

New Polling on Foreign Direct Investment into Britain

Public First conducted polling on Foreign Direct Investment into Britain in advance of the Government's Investment Summit. We asked respondents a series of questions about their views towards foreign investments, the perceived benefits of FDI, and whether they think Britain's position as an investment destination is improving or deteriorating.

What the UK public thinks about Opera

Public First has published the results of research, commissioned by the Laidlaw Opera Trust, looking into UK public attitudes towards opera.

Adding Value, Delivering Growth: the final report of the Public First/BVCA Investment Commission

Public First worked with BVCA to convene the Investment Commission, bringing together a range of experts - people who represent investors, portfolio companies, academics, think tanks and business groups - to help us to understand the most important barriers that face both those seeking to invest in the UK, and those seeking to attract investment.

New Polling for British Gas and the Net Zero Homes Index 2024

Public First conducted polling for British Gas in support of the Net Zero Home Index 2024. This was the third round of polling, after previous surveys in 2023 and 2022, which aimed to provide a snapshot of the UK's green transition and public opinion towards green improvements to peoples' homes.

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